Privacy policy

Privacy Policy – Liam & Ivy New York
Last Updated: September 25, 2025

This Privacy Policy explains how Liam & Ivy New York (“Site”, “we”, “our”, or “us”) collects, uses, and discloses your personal information when you visit, use our services, make a purchase on liamandivy.com (“Site”), or otherwise interact with us regarding the Site (collectively, the “Services”). “You”, “your”, and “yours” refer to users of the Services, including customers, website visitors, and other individuals whose information we collect in accordance with this Privacy Policy.

Please read this Privacy Policy carefully.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Updated versions will be posted on the Site, the “Last Updated” date will be revised, and we may take any other actions required by applicable law.

2. How We Collect and Use Your Personal Information

We collect personal information about you from various sources depending on how you interact with us. Information may be used to:

  • Provide products and services, including processing payments, fulfilling orders, and managing accounts.

  • Communicate with you, improve the Services, and enforce our Terms of Service.

  • Comply with legal obligations and protect the rights of our company, users, or third parties.

3. Information We Collect

a. Information You Provide Directly

You may provide us with personal information directly through our Services, including:

  • Contact Information: name, address, email, phone number.

  • Order Information: billing address, shipping address, payment confirmation, email, phone.

  • Account Information: username, password, security questions, and other account security information.

  • Customer Service Information: any information included in communications you send us via the Services.

Providing this information is optional, but not providing it may prevent you from accessing certain features.

b. Information We Collect Automatically

We may automatically collect information regarding your interaction with the Services (“Usage Data”), such as:

  • Device information, browser type, network connection information, IP address.

  • Cookies, pixels, and similar technologies to track activity and enhance the user experience.

c. Information from Third Parties

We may collect information from third parties, such as:

  • Service Providers: Shopify or other platform providers supporting our Services.

  • Payment Processors: information needed to process transactions (credit/debit card, bank account info, billing address).

  • Marketing & Advertising Partners: for personalization and analytics.

All information obtained from third parties is handled according to this Privacy Policy.

4. How We Use Your Information

  • Products & Services: Fulfill orders, process payments, provide account notifications, manage returns/exchanges, facilitate shipping, and enhance your shopping experience.

  • Marketing & Advertising: Send promotional emails, SMS, direct mail, and targeted advertising. In the EEA, this is based on our legitimate interest (GDPR Art. 6(1)(f)).

  • Security & Fraud Prevention: Detect, investigate, and respond to potential fraudulent or illegal activity.

  • Communication & Improvement: Provide customer service and improve Services in our legitimate interest (GDPR Art. 6(1)(f)).

5. Cookies & Tracking

We use cookies and similar technologies to operate and enhance the Site, analyze usage, and provide personalized advertising. For details on Shopify cookies: Shopify Cookies. You may disable cookies in your browser, but this may impact certain features.

6. How We Share Information

We may disclose personal information to:

  • Service Providers: IT, payments, analytics, customer service, fulfillment, shipping.

  • Marketing & Business Partners: subject to their privacy policies.

  • Affiliates & Corporate Group: for legitimate business purposes.

  • Legal Compliance: mergers, acquisitions, bankruptcies, subpoenas, law enforcement requests, and enforcement of rights.

We do not sell or share sensitive personal information without consent.

7. Third-Party Websites & Links

The Site may contain links to third-party websites. We are not responsible for their privacy practices or content. Review third-party policies before interacting with their sites.

8. Children’s Privacy (COPPA)

Our Services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe we have collected your child’s information, contact us to request deletion.

9. California Privacy Rights (CCPA)

If you are a California resident, you have the right to:

  • Request Disclosure: Information we collect, sell, or disclose.

  • Request Deletion: Personal information we collected about you.

  • Opt-Out of Sale/Sharing: You may opt-out of the sale of personal information.

  • Non-Discrimination: Exercising your CCPA rights will not result in denial of services.

To exercise your CCPA rights, please contact us at the information below.

10. Data Security & Retention

No security system is impenetrable. We take reasonable measures to protect your data but cannot guarantee absolute security. Retention periods depend on business needs, legal obligations, and dispute resolution.

11. Your Rights

Depending on your location, you may have rights including:

  • Access, Deletion, Correction, Portability of personal information.

  • Restriction or Withdrawal of Consent for data processing.

  • Appeal to contest denials of requests.

  • Opt-Out of Marketing Communications anytime via unsubscribe links.

We may require verification to process requests.

12. Complaints

Contact us for privacy complaints. U.S. residents may escalate to relevant state authorities. EEA residents may contact local data protection authorities.

13. International Users

We may transfer, store, and process your data outside your country. Transfers outside Europe use recognized mechanisms such as EU Standard Contractual Clauses.

14. Analytics & Advertising Tools

We use analytics and advertising tools to understand how visitors use our Site, improve our Services, and deliver personalized advertising. These tools may collect information such as your IP address, device information, browsing activity, and interactions with our Site.

Examples include:

  • Google Analytics (traffic and usage statistics).

  • Meta Pixel (Facebook/Instagram Ads) for targeted advertising and campaign measurement.

  • TikTok Pixel for marketing purposes and audience insights.

  • Shopify Analytics to monitor site performance and order activity.

These providers may set cookies or similar tracking technologies on your device. Data may be transmitted to and processed in the United States or other jurisdictions.

You can opt out of personalized advertising or analytics tracking:

  • By adjusting your browser or device settings to block cookies.

  • Through the opt-out features provided by the relevant providers (e.g., Google Analytics Opt-out).

  • For U.S. residents: using the “Do Not Sell or Share My Personal Information” option where required by the CCPA.

We process this information based on our legitimate interest in improving our Services and marketing (GDPR Art. 6(1)(f)) or, where required, with your consent.

14. Contact

Questions about this Privacy Policy or to exercise your rights:
Email: support@liamivy.com
Address: Cor Spaanslaan 56, Den Haag, 2493 CA, NL